Latest: Coca-Cola Launches Its First Alcoholic Chu-hi Drink In Life.
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| Latest: Coca-Cola Launches Its First Alcoholic Chu-hi Drink In Life. |
Just of recent the well-known beverage company Coca-Cola just launched its first alcoholic drink in the history of man. The product was a canned liquor product which was launched in Japan. Coca-Cola aims at making a version of “Chu-Hi” which is a canned sparkling flavoured drink that in it includes a local Japanese spirit which is called Shochu.
Furthermore, according to the president of Coca-Cola’s Japan business unit, in the person of Jorge Garduno, in a post on the company’s website, Jorge Garduno described the new Coca-Cola product as "unique" and one of its kind in the company’s 125-year history. He said, and I quote “This is unique in our history. Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market,” he said with full enthusiasm.
As we all know, Japan as a country is a fiercely competitive market, with Coca-Cola launching about 100 products a year in the country. “Experimentation is almost like a day-to-day ritual here(Japan). You cannot fall behind the rapid product cycle in Japan,” Mr Garduno rightly said. However, the 350ml-can Coca-Cola version of the Chu-Hi drink contains three, five and seven percent alcohol. They will be available in Japan in the southern Kyushu region any moment from now.
The bad news is that Coca-Cola has said there are no further plans to bring the new drinks to markets outside Japan, i.e. this product will only exist in Japan alone.